AI Insights · Timothy · April 2025
Top Consumer Finance iOS Apps in Bulgaria: Q1 2025 Performance
Explore the download and active user trends of leading consumer finance apps in Bulgaria on iOS during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, Bulgaria's iOS consumer finance app market showcased some interesting trends, particularly among the top five applications. Detailed insights from Sensor Tower reveal varying patterns in downloads and active user engagement.
m-Postbank, published by Eurobank Bulgaria AD, saw a significant fluctuation in weekly downloads. Starting the quarter with 1.4K downloads, it peaked at 9.4K in late February before stabilizing around 7.6K by the end of March. Active users increased steadily from 1.3K at the beginning of January to a substantial 46.4K by the end of the quarter.
Revolut: Send, spend and save maintained a relatively consistent download trajectory, averaging around 4K weekly downloads, with a slight dip in late March to 3.3K. The app's active user base experienced a mild increase, starting from 229K and reaching nearly 269K by the end of March.
DSK Smart, another key player, had stable download numbers, mostly hovering around 1K each week. Despite this consistency, active user data wasn't available for analysis.
DSK Mobile showed a progressive increase in downloads, beginning with 390 and ending with over 2.1K weekly downloads by late March. However, similar to DSK Smart, active user data was not provided.
Finally, ОББ Мобайл exhibited steady download figures, ranging from 755 to 1K downloads weekly, peaking slightly in early March.
These insights highlight the dynamic nature of the consumer finance app sector in Bulgaria, with m-Postbank and Revolut leading in user engagement. For more detailed analytics, Sensor Tower offers comprehensive data on these trends.
